Where are you most TRUSTed?


Take the FREE Trust Test!

A client of mine contacted me this week in despair. “I’m trying to make a career change, have a mixed bag of skills and think I give off confusing signals sometimes. I’m not quite sure what area I should focus on.” 

This is a question that I come across quite often. We are often convinced that we should work on our weaknesses and gain as many skills as possible to be considered a more valuable worker. But becoming average in a large number of areas is never as good as becoming excellent in just one or two.

Indeed the quickest way to securing your next job, advancing your career, or securing more business more quickly is to do two things:

1. Know exactly what your ‘assets’ are, and

2. Know how to ‘market’ your assets effectively.

Sometimes we can get confused into thinking all the things we can do, i.e. our skills, are our assets. Your assets however are NOT your skills. It is only the things that we are really good at, spend lots of time doing, enjoy doing, (and often deliver real results in) that are our assets. Sometimes they can be referred to as ‘strengths’, but by calling them ‘assets‘ we can derive a better understanding.

Essentially, your assets are a true reflection of your value and the value you can provide for others. Subsequently, your value can be measured in the amount of trust people have in you to do that thing that you do.

For example, if a friend asks you look after her 12 month old baby for a few hours whilst she goes to an appointment, it shows that one of the ways in which you deliver real value for your friend is through your reliability, trustworthiness, level of care etc. This is one of your assets and it has generated enough trust that she is happy to leave her young child with you.

In work (or in business) there will also be areas where you also generate huge amounts of trust. They will typically be found generally in one of four main areas:

Innovation / Ideas 

People  / Influence

Service / Delivery

Details / Systems

Where do you generate the most Trust?

When you have identified and pinpointed your area of Trust, i.e. the area where you deliver the most value to others, (i.e. your strengths or assets) and you are able to communicate that well enough to your audience, they will be happy to hand over their work, job or business opportunities to you in the same way your friend handed you her baby.

If you don’t learn this you will find it harder to get that promotion, get to work on that exciting new project, land that new job, or reel in that big client.

Just as an asset can produce income without you having to do much, work and opportunities will flow to you rather than you having to chase it once your assets have been clearly defined and communicated in the marketplace.

If you are still focusing on your skills and not sure which ones you should be prioritising, then could identifying the area in which you generate the most trust be the next step for you?

The good news is you can start right here for free with this clever little online app.

After having identified their area of Trust invest some time to really drill down into your strengths, your assets, your talent profile, and what career path, role, business or business model you should be pursuing so as not to waste valuable time, effort and money focusing on the wrong things.

Then take the time to learn how to market your strengths more clearly and convincingly, based on where you deliver the most value and generate the most trust.

Gary Brown


Click on the link and complete the test. It takes only a few seconds.


Once you have done the test leave a comment in our comment section below to let me know your thoughts.


How Easy is it to Grow a Freelancing Career in the Current Economy?

LISTEN to Gary discuss changing careers, going from worker to entrepreneur, the Workplace Revolution and the 12 Radical New Strategies for Making a Successful Career Change or Grow a Freelancing Career with NN Dee on The Workplace Show on Resonance FM. Continue reading

Are Young People Ready for the Workforce?



On apprenticeships, do you think/believe young people are ready for the working environment when they leave school/college?

If not, what in your opinion requires addressing? 

Donna Still

Hi Donna

Whilst questions on whether young people are ready for an apprenticeship ( or the workplace), or whether the apprenticeship framework is right for the young person are important and valid, the real question is whether the workplace (employer) is ready for the Continue reading

Later Life Career Transition. Problem?


questions-qaOkay, a 50 year old middle manager (MM) in information services is let go. Their skills have not diminished but they have been passed by more savvy younger generation workers. Other MM positions would likely put the candidate in similar situations.

Do you counsel them to transition into a different career path, take a lesser position for less pay, encourage them to start their own business, become a consultant or ?

The industries don’t matter really. The question is:

What do you do with the ‘older’ individual who losses their job 5, 10, 15 years before retirement?


Hi Jim

If we are competing on Skills: i.e. the ability to carry out a number of processes, over time Continue reading

Rise of the Opportuneur – Special Seminar 2 April 2014

opportuneur 4Rise of the Opportuneur

The 12 Radical New Strategies for Successfully Starting up or Growing a Freelancing Career or Business.

City Business Library

2 April 2014 from 10.00 to 12:30 (GMT)  London, United Kingdom

Get tickets here

There is a revolution going on.

Continue reading

Job Hunter Revolution – The Top Ten Secrets to Finding the Right Job Right Now

job hunter revolution logo red

Job Hunter Revolution: The Top Ten Secrets to Finding the Right Job Right Now

City Business Library

Wednesday, 22 January 2014 from 10:30 to 13:00 (GMT)

London, United Kingdom

Do you want to make a career change and start a new career that fulfills you?

Do you want to know the tactics that employers won’t tell you but the best job hunters use everyday to find themselves great roles in the shortest time?

Are you tired of the constant slog and just want to nail that new job quickly?

Are you tired of being hampered by setbacks or knockbacks?

Do you want to know the smallest changes to your job hunting that will have the greatest effect?

If so ‘The Top Ten Secrets to Finding the Right Job Right Now’  Special Workshop  will reveal the proven tactics that will help you secure your new job in the quickest time. With these secrets in your possession you will not only learn how to find a job you’ll love  in the shortest time,  but you will never have to be between jobs again.

Who should attend?

This seminar is for professionals, executives and skilled workers who :

  • can’t seem to get shortlisted
  • can’t get past the interview stage
  • can’t seem to find the right type of job
  • want to make a career change
  • not sure what their strengths are
  • are worried that their age may be a barrier
  • can’t seem to find the right motivation
  • have sent out CV’s but had little response
  • aren’t sure about the current labour market
  • want to know the new methods of securing a job
  • have recently been made redundant
  • have not had to search for work for some time
  • are trying to crack the secret job market

job hunter revolution 3d book coverGary is author of ‘Inside the Job Hunter Revolution – The Top Ten Secrets to Finding the Right Job Right Now’

Based on research amongst 100’s of employers and thousands of applicants, this workshop reveals for the first time the 10 key secrets that employers don’t tell you and the secret tactics the most successful job hunters employ everyday.

Providing a fresh new approach to developing your career, these tried and tested 10 secrets will transform your job hunt from a time consuming, frustrating endeavour to a successful and empowering outcome in the shortest time and help you find your right job right now.

Book here for to attend this special event